Why do we buy in Marrakech?
Marrakech is one of the places in the world where craftsmanship, materials, and culture still play a significant role in everyday life. That's why I travel to Morocco several times a year to handpick unique products for Casa W – from vintage rugs and Tamegroute ceramics to cushions, lamps, and small crafted objects with lots of personality.
When I started Casa W in 2021, the plan was actually for the majority of our products to come from Asia. I had previously lived in China, Vietnam, and India for almost 10 years, and there I truly learned the value of local craft traditions, small workshops, and products with history.
I spent countless hours at local markets, fabric bazaars, and with smaller producers to find unique products that could create warmth and personality in a Scandinavian home. It quickly became a large part of my approach to interior design: fewer things, but more objects with character, materiality, and soul.
From Asia to Marrakech
During Corona, it suddenly became difficult to travel to many parts of Asia. Therefore, I started looking for alternatives closer to Europe – and Marrakech quickly became interesting.
Morocco has a strong tradition of craftsmanship and working with natural materials. Here you find everything from handwoven rugs and ceramics to baskets, textiles, woodwork, and marble. Many products are still made in small workshops, where techniques and traditions are passed down through generations.
It was precisely these types of products and atmospheres that I was looking for for Casa W.
So, I went to Marrakech for the first time in 2021 – and since then, I've made many trips back to the small workshops, markets, and suppliers around the city and in the areas surrounding the Atlas Mountains.
The Special Charm of Marrakech
Marrakech is intense, chaotic, and full of impressions. But it is also a city with a very special warmth and creativity.
It is often here that I find inspiration for new colors, materials, and combinations for Casa W's universe. The dusty earth tones, the green Tamegroute glaze, vintage textiles, the patina of old pots, and the light in the small riads all contribute to shaping the way I think about interior design.
I believe in homes that evolve over time. Homes with things you collect along the way. Things that don't necessarily match perfectly – but which together tell a story.
Craftsmanship and Products with History
A large part of Casa W is about finding products that feel authentic and tactile. Products you want to touch and live with for many years.
This includes our selection of:
- Moroccan vintage rugs
- Tamegroute ceramics
- Handmade lampshades
- Vintage marble trays and bowls
- Cushion covers in cactus silk
- Baskets and interior items in natural materials
Many of the products are handmade in small productions, and therefore variations in color, shape, and finish will always be part of the expression. That's exactly what I love about them.
No two products are exactly alike – and that's precisely the intention.
Why does Moroccan interior design fit so well into Scandinavian homes?
I find that Moroccan interior design works incredibly well with the Nordic style.
The natural materials, warm hues, and handcrafted expression provide a contrast to the simpler Scandinavian lines. A vintage rug, a large ceramic bowl, or a handmade lamp can be enough to make a room more vibrant and personal.
It's not about creating a "Moroccan home." It's about adding warmth, texture, and personality.
Marrakech is still a big part of Casa W
Today, Marrakech is still an important part of Casa W's DNA. I continuously travel back to find new products, visit suppliers, and get inspired.
For me, it's not just about purchasing. It's also about relationships, craftsmanship, and creating a universe of products that feel curated and personal.
And I'm already looking forward to the next trip.
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